Today's Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.Many times, ill-conceived notions and perceptions reduce the meaning of the word "marketing" to a shadow...

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Product Marketing - Summarized Concepts Describing the Roles of the Product Marketer

Peter Drucker, author of Management: Tasks, Responsibilities, Practices, stated that "the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself". IT marketing agencies, whether as a department within a larger company or a private company altogether, have a responsibility to promote products specifically related to the IT industry. It has been proven time and time again that market-driven...

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Introduction To Internet Marketing

Internet MarketingThe continuous and rapid revolution in the advancement of modern era has made every thing so comfortable for everyone and that is the reason why most of the people are fancy to use Internet because of its reliability, speed & performance. Along with message delivering through e-mail, seeking information through searching and browsing, a lot of people are using Internet for online shopping or ecommerce, which have evolved the...

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Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some successful approaches to determining when to add "more" marketing to your company.In The...

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Car insurance rates for seniors

One of the most authoritative organizations that researches and comments on insurance matters is the Insurance Institute of Highway Safety. A part of its remit is to monitor the general levels of claims and to make informed predictions based on the trends. As the number of boomers reaching retirement age has been increasing steadily, the IIHS suggested there was likely to be a steady increase in the number of claims made by drivers over the age of...

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Financial Markets - An Overview

FINANCIAL MARKETS - AN OVERVIEW:In common parlance, a market is a place where trading takes place. Whenever we think about markets, a picture that flashes across our minds is of a place which is very busy, with buyers and sellers, some sellers, shouting at the top of their voice, trying to convince customers to buy their wares. A place abuzz with vibrancy and energy.In the early stages of civilization, people were self-sufficient. They grew every...

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Marketing Actions - Making Use of Marketing Tools

Marketing tools are only the first step in making a marketing strategy a success. Having the tools alone is not going to increase your traffic, your business or your conversion ratios. How you use these tools is an essential part of implementing a marketing strategy and having that strategy ultimately successful for your business.Marketing That WorksHaving every marketing tool available on the market when it comes to marketing your business is going...

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Small Business Integrated Marketing: More Focus Is Needed, Especially in the B-To-B Space

Small businesses who operate in the business-to-business space do a lot of things right, but marketing is not one of them. This article will explain why this is the case and explore associated pitfalls and opportunities, as well as give you a definition of b-to-b (business-to-business) marketing and suggest some effective solutions to the problem.Typically, companies with 20 to 100 employees or so who are in manufacturing, distribution, professional...

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Great Simple and Easy Times to Trade the Forex Market

Firstly, we will review the daily rhythm of the Forex market, the best times to trade the Forex market and also periods to avoid.One of the most important aspects of trading the Forex market is to understand what drives price movement. We are often told that the market operates on a 24 hour basis 7 days a week - this is true but it does not mean that that you can apply any technique at any time and expect the same or even good results.Contrary to...

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Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type of marketing that has worked for them to the exclusion of all other types of marketing.Now the type of marketing they promote may very...

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Marketing Is A System, Not An Event

Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it's precisely this view of marketing that holds most small businesses back. They fall prey to the "marketing idea of the week" and never fully explore what it takes to create and build a completely functioning, consistently performing, marketing system.In this article I am going to outline the...

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