Thursday, October 27, 2011

You cannot print good quality materials through sheetfed printing if you do not prepare your drafts properly. Even if you hired a great sheet fed printer for the job, they will still be stuck working with the material you sent them.
That is why it is actually important that you prepare your drafts properly yourself. You are in luck though. This guide will give you the key questions that should let you determine if you did indeed prepare your draft designs properly. There are a few specific things that you must check and know.
1. Are you using the right template? - Templates are important. This is because you will need your prints to match the sheets that will be inserted into the printer itself. So try to double check and see if you are using the right kind of printing template. Make sure that the dimensions match a certain standard paper size that the printer can of course insert into their machines. If possible, just adopt the template that the sheetfed printer actually uses. It is better to correspond your templates with the paper and printer to be used.
2. Are the guidelines and layouts in the right place? - Also, even if you have the right template, you will still want to check if your layout and overall design elements are in the proper place. You should basically have set guidelines in your templates that mark the boundaries of where certain design elements should be. Also make sure that there is a design printing bleed out there to assure yourself that the background and fill colors do not have odd cuts or misalignments.
3. Is your content properly checked out? - Of course, also make sure that the content is properly checked out. Do not just check your content once. One should check it at least three times, checking for spelling and grammar errors, as well as any inaccuracies in the main content of your prints. If possible, you should also have others check your content with a cold stance so that all the errors can be weeded out and corrected for the better. So do not forget to do at least three proofreading sessions, with other people if possible checking your content as well.
4. Have the design elements been reviewed and tweaked? - It is also prudent to have the design elements in your prints reviewed by others and of course tweaked when necessary. This not only entails checking their alignments and such. This also covers the actual choices in graphics style as well as the vivid quality of the colors and the photographs of course. If these are not up to par with professional printing, you may want to acquire the proper design elements first so that they will be ready.
5. Did you choose the right materials? - Finally, you better check and see if you chose your paper materials well. Make sure that it is of moderate thickness and with a smooth finish when possible. Also, try to specify that you want to use the four-color ink process for the best and most vivid quality color prints. It should not add too much cost to your printing order so make sure that you go for the best that you can.
Networking can be quite tricky. You need to have the time and knowledge of the Internet. If you use Twitter and let's say YouTube, you must connect them. I am an author and have my own author page on Amazon. My Facebook remarks are tweeted automatically and they show up on my author page.
When I upload a YouTube video it goes on Facebook automatically because I have connected the two sites by allowing them to do this. The YouTube video also gets 'tweeted.' Every time I reply to a comment made on my videos or others videos on YouTube, they get put on my Facebook page automatically as well as getting 'tweeted.'

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When I post on my blog, it gets tweeted because I have allowed the connection by clicking on allow. Now Twitter will 'tweet' my blog to wherever I have allowed Twitter to do so.
My articles here on Ezine have the URL posted on Facebook and Twitter as well as my blog. They now expand those posts. In doing this you have increased your audience.
It does not hurt that I own an interactive poetry site where I have a forum for 'Articles and Press Releases.' That means I can post the URL to this article there as well. Now all the members have the option to click on the URL and read this article.
I know all this sounds hard to do for some people. There are those who pay others to 'network' for them. 'Networking' gets your name and the things that you do out on the Internet and makes it available on a search.
For instance, I can do a Google search on my name and all my Internet connections are working for me. I just did a search on my name just an hour ago. At page forty-six I stopped looking. With that many pages coming up on just my name, I consider myself a professional 'networker.' I have fulfilled my expectations.
There were things from my life and the people I do business with as well as my videos, my publishing and poetry sites, articles and of course my books being advertised free for me.

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Every person who had put my name in print comes up with what they said about me. It gives them some promotion to be 'tagged' under my name and in general people tend to say nice things about me and my work so this is good promotion for me.
A tag can be a review that someone gave me on a site which sells my books or a poem someone wrote about me on Facebook or an interview with me.
There is one thing that pops up, which says I am dead. Normally that might bother someone. Dead writers sell, right? So, even negative things can prove to be useful.
My sister was murdered many years ago and her body was never found. The police found a way to contact me through the Internet to ask me more questions so they could expand their search and keep the 'cold case' open. To me, that is important. (Could that be another article, another time maybe?)
If you are going to 'network' don't go gang-ho into it. Take your time and pick your sites that will promote what you are selling. Even someone like me, who has been 'networking' for years, signs up on a site where I have been invited and can get annoying emails. You see, the more you 'network' the more sites want you to be on them.
Some sites use your profile and stick it into a dating site that is affiliated with them. I am married and do not want to date. I state that, but still get those annoying emails. That means deleting a lot of junk every day. Setting certain emails as 'junk' generally works, but many do sneak in. You have to be on top of things all the time.

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In summarizing, you can connect all the dots; for example connect all the sites you are on to give you interaction, if you want to promote yourself. It is important to know that once you are a public name and get some expose, once hidden information, can come out as well. Also, if you are not well liked, people may put out some false information. Generally the good over rides the bad. If doing all this seems a bit time-consuming and you are not ready for this, you can hire someone to do it for you.

Wednesday, October 26, 2011

Fundamentally, the only purpose of advertising is to sell something- a product, a service, or an idea. Stated another way, the real goal of advertising is effective communication. That is, the ultimate effect of advertising should be to modify the attitude and/or behavior of receiver of the message.
The broad goal of advertising is better reached by setting specific objectives that can be incorporated into individual advertising campaigns. Of course, specific advertising objectives will be determined by the company's overall marketing strategies - especially the strategies related to the firm's promotional program. A few examples of specific goals are as follows.



1. Support personal selling. Advertising may be used to open customer's doors for sales people, and to acquaint prospects with the seller's company.
2. Reach people inaccessible to the sales force. Sales people may be unable to reach top executives, or they may not be certain who makes the buying decisions in a company. In either case, there is a good chance that these executives will read a journal that carries the ads.
3. Improve dealer relations.
4. Enter new geographic market or attract a new group of customers.
5. Introduce a new product.
6. Increase sales of a product. An advertising campaign may be designed to lengthen the season for the product (as has been done in the case of soft drinks); increase the frequency of replacement (as is done in campaigns for spark plugs and light bulbs); increase the variety of product uses; or increase the units of purchase.
7. Expand the industry's sales.
8. Counteract prejudice or substitution.
9. Build goodwill for the company and improve its reputation (a) by rendering a public service through advertising or (b) by telling of the organization behind the product.
Advertising is part of every company's marketing plan. Companies spend millions in their advertising ad because it is proven to be very effective. It is being used for brand recognition if you are launching a new brand, and also used to keep your company visible to the public. Just keep in mind that it takes study and research before you come up with a plan to have a successful marketing campaign. Keep in mind the objectives of advertising for you to be in the right path when deciding for your advertising and marketing campaign. It is one of the crucial part of the business because a bad marketing campaign can ruin everything.

Tuesday, October 25, 2011

Finding a housekeeper is not just as easy as calling the first housekeeping service you find on your local directories. Aside from checking the credentials of prospective housekeepers, you also have to consider whether the housekeeper is right for you, your family, and your property. Your housekeeper should also match you, your lifestyle, and your cleaning preferences.

So before you sign ona housekeeper, take time to talk to them at length. If you are getting more than one worker, you should talk to all of them. The most important thing is to make your expectations clear to them, especially your desired cleanliness level. Are you satisfied as long as your home looks neat enough, or do you want every surface cleaned and every fixture disinfected? Do you have any preferred cleaning protocols? Do you have any special instructions, such as not to touch your precious China collection? Your conversation with your housekeepers will help you build a relationship with them, but it's also your best opportunity to clarify what you want from them.

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Some housekeepers also have their own preferences. Some only accept indoor cleaning jobs, while some specialize in outdoor cleaning. Individual housekeepers also have their own cleaning techniques and specialties. Some only sign up for light cleaning, while some can help you with heavier tasks. If you take the time to explore these factors, it will be easier for you to find the best match for you.

Then you have to make sure you and your housekeeper has compatible schedules. Tell them your preferred schedule, such as once every week or once every month. Then they also have to tell you how much they will charge you for the schedule you prefer and the types of cleaning you will require.

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Usually, different cleaning jobs are also charged individually. So take stock of what components you have in your home, such as windows, carpets, tiles, gutters, and so on. Once you specify which of these you want cleaned, you will be given a price for window cleaning, another for carpet cleaning, and another for tile cleaning. Based on market averages, window cleaning costs around $245 for a 5-hour job, carpet cleaning costs around $200 for a 4-hour job, and tile/grout cleaning costs $466 for an entire day. Ultimately, you and your housekeeper has to arrive at an agreement that's fair to both parties, and one that meets your cleaning needs as well as your budget.

More often than not, the process of finding the right housekeeper takes a bit of trial and error, especially if you don't make all these important considerations. But if you take time to find the housekeeper best suited for your property, you will save money and save yourself from a lot of trouble by finding the right housekeeper the first time.

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Are you planning on cleaning your windows? Some people are intimidated by the task of cleaning windows. After all, cleaning glass is not like cleaning wood or metal. The objective here is to get crystal clear glass windows without leaving scratches or streaks. To get that flawless professional finish, follow these tips from the pros.
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Window cleaning is ideally done on cloudy days, when the sun is hiding and won't cause the windows to dry quickly. When this happens, it usually leaves behind unsightly streaks. The windows therefore have to dry naturally and gradually.
You should also wash each window one by one so you can pay full attention to each task. This helps decrease the likelihood of missing spots or causing streaks.
Thirdly, a lot of homeowners nowadays still use the traditional bucket and sponge method for cleaning windows. Not only is that messy but the mess you get rid of eventually return to the bucket, and thus can go right back to your windows. Although your windows are clean, they won't look crystal clear. Thus, use spray bottles instead.

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Although there are commercial window cleaners, you don't have to go out of your way to buy one. You can use any dish detergent you already have at home. Many professionals suggest using organic ones as they create a more professional finish. To prepare the final mixture for cleaning windows, mix 32 ounces of water with five drops of the dish detergent. You can also try a mixture consisting of three parts vinegar and one part water. You can use them together by using two spray bottles and first misting the window with the detergent mixture and following up with the vinegar mixture. The detergent mixture separates the grease from the glass while the vinegar prevents soap scum. After cleaning, buff the windows to dry.
But the trickiest part of cleaning windows is choosing what kind of material to use for wiping the windows. Professional cleaners suggest sack cloths. Not only are these effective, but they are also cheap but durable. You can find them online for about 30 cents per piece, and since you only use them occasionally for window cleaning, they can be used many times without needing replacements. However, it would be a good idea to buy many of them at once since you will need a different sack cloth for each mixture and for drying, and so that you will have extras in case you misplace them.
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Monday, October 24, 2011

Developing positive and healthy relationships in any business is very important. Relationships in any sort of business have become very a valuable asset to any company. This will help in the growth of business whether it is a small business or a home business. Most of the social platforms over the internet help break the ice and meet new people online and develop business relationship with them. Here we are going to discuss a few steps to building business relationships.

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Step # 1 Show Sincerity
Be sincere and honest about your business needs and requirements from others. If you contact some one with the purpose of breaking into the business you need to be clear and if you contact some one that you admire and want to emulate, tell them. Honesty will increase the chances of getting strong hold and making a firm position in the business. Most professional business owners will be willing to help you meet your needs.
Step # 2 Communication
After several debates and surveys it as found that automated messages or direct messages are considered as a nuisance. These messages can be a turn down for those who are looking for personalized business relationships. You can join social networks like Twitter, Facebook, or LinkedIn etc. Check you local newspapers, there are always notices about professional group meetings. Go to some of the meetings if they are in your area of interest. Always have professional business cards with you, you never know when you might need to hand one out.
Step # 3 Show generosity
Once you have become successful, I feel it is important to give back. Some examples can be recommending certain products that your up and coming business associates sell or services they provide. It can even be as simple as helping those who have just started a blog or a website, their best posts or products can be shared on your social network and introduced to the giant network you have. You can even plan weekend lunch or dinner together with your business relationships and find common grounds of interest.

Sunday, October 23, 2011

Before beginning with the heatset printing process, you should go through this very important checklist. You would not want to waste your money on heat set web printing that is not set properly with the right design and specifications.
So read on through this guide and start asking the right questions about your prints. This checklist should help you to realize exactly if you are indeed ready.
1. Did you hire the right offset printer? - Of course, it is important to look back and see if you did hire the right offset printer. You do not want to commit to an order, only to find out that this particular printer cannot do it the way you want to, or maybe they actually add on many hidden costs. So make sure that you actually trust the printing company you hired. Make sure that you review the comments about the printer as well as analyze carefully their printing samples. Make sure that you will be paying for the right price.
2. Did you triple check your designs and layout? - Also, before you commence, you should always triple check your designs and layout. Once the heatset process starts after actual printing, there is no turning back really. Everything will be strongly inked into paper after printing and you will not be able to change a thing. That is why it is important that you triple-check the designs and the layout. Make sure that everything is in the right place, with the right colors and the right resolutions.
3. Is your content accurate? - Of course, also make sure that the content is accurate. No mistakes, no matter how small in the content, are tolerated. This is because you do not want to waste money on prints with the wrong message or of course contain error-filled messages. Those kinds of prints will not work, even if this is high quality printing. That is why you should make sure that you review your content several times. Check all the spellings one by one and of course proofread and review the whole writing style. Make sure the content is perfect and accurate so that you can do heatset web printing without too much trouble.
4. Did you check your material options? - You might also want to check if you chose the right material options. Again, there will be no turning back once you have chosen your paper and ink materials for printing. So be sure that you truly want to use that particular paper and ink combination that you are eyeing. The thicker the better it is for the paper, but using specific colors and other exotic type inks must be used with care and deliberation. Just make sure they will apply to your own prints well.
5. Do you have enough resources? - Finally, check if you have enough resources to pull off your printing order. The cost is quite significant and you will want to prepare the right amount before you actually commit to the order. If you cannot match the order cost, just go back, mix, and match your material options and configuration until it is at an ideal rate for you.

Saturday, October 1, 2011

What is the difference between a family company and a multinational one? The difference has to do with the number of connections. While the small family company has limited connections within the city or the country, the multinational has a greater number of connections within the planet. As we can see, more connections is equal to greater success, however, knowing how to connect all the parts for the benefice of the whole is also important in order to reach success. If we were to put in place a multinational and all parts were to work for their own benefit without taking into consideration the company, the business wouldn't succeed, as simple than that.

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Successful connections are based on mutual support, will it be a connection between two people or a connection between a hundred. If we take for example two people who want to do business together, one of them is good with the technical stuff and the other one is good with marketing, if rather than combining their strength for the benefice of the business, they start competing in order to receive more than the other or get more power than the other, the business will eventually crash. On the other hand, if they support each other by adding their strength to the business, it will succeed. Now let's say that their business start growing, they will have to add more connections and that notion of mutual support for the benefice of the company has to be applied as well. The equation is simple, the more a company grow, the more connections it as to establish, we can also say that the success of an enterprise as to do with how many good connections it can be establish.

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Therefore, establishing the right type of connections is the most important part of success and the more we connect correctly with different parts, the better it is. As shown with the example above, regarding the difference between a small company and a multinational, establishing more connections is the road for greater achievements. Connecting correctly required consideration for the other and working for the benefice of the whole, without that, no successful connection can be put in place. Mutual support is the recipe for successful relations, any structures that is not build on a notion of mutual support, cannot stand when times get a little bit rough, hence, our connections has to be built on the same principal.
Patrice Mclane is a writer and he have many years of experiences with general systems, this include knowledge on dysfunctional systems and their consequences.

Thursday, September 29, 2011

Hello Blogger

Friday, June 10, 2011

Budgets are often criticized for controlling the wrong things, or for creating pervasive incentives when they are used in performance reviews. The criticism often overlooks the various benefits of budgets and the budgeting process, but that doesn't mean that the criticisms are totally unfounded.
Budgets facilitate decision control and can be used as benchmarks to gauge performance. Specialized information is gathered from lower levels of management up to the top levels and can be used as a gauge against actual performance. Top-level management can use the assumptions made during the budgeting process as performance measures for the owners of the budget. The budgeting process in large companies is the orchestration of specialized knowledge of numerous departments.

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The executive team sets goals for the upcoming year based on previous performance, and current or expected economic trends. The marketing team assembles their budget based on the marketing campaigns that will be used to meet the goals. The operations departments build their budgets based on the expected volumes resulting from the marketing campaigns. This transfers the specialized knowledge of the marketing department to the operation departments through the budget process and both departments use their specialized knowledge to build their own budgets. The executives then review the bottom up budget against the previous year's performance.

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Sometimes, the executive may request a 5-10% reduction in the budget dollar amounts offset by a corresponding increase in productivity or other cost reduction in a reverse ratchet effect. In effect ratcheting down the budget instead of ratcheting up the budget based on consistent level of productivity. The executive leaves the decision of how to achieve the productivity increase to lower levels of management that are closer to the process. These decisions are made with the knowledge of the current business environment, and should be made after careful deliberation so they don't set unreasonable or unattainable goals that could discourage lower levels of management.
Budgets provide decision control in terms of expenses, but often companies take another step in using accounting for control by requiring actual expenditures to be sign off by higher levels of management than those that actual incur the budgeted expense. A more efficient process allows for the routine processing of budgeted expenses, while the total amount of the expense is controlled at the yearly or monthly level. If an operational manager is responsible for a process that incurs a regular expense, then they have the authority to spend the budgeted dollars used in that process. If a manager has the responsibility of processing credit card applications then their input is used to produce a budget for that expense. If the CEO has approved the budget that contains a regularly incurred expense of $120,000 per year or $10,000 per month, but if the company has a policy that requires all expenses over $7,500 to have prior CEO approval, does the CEO have to approve the monthly budgeted expense every month? It would be more efficient to approve the expense once in the budget and have the volume of the budget cost driver monitored.
Criticisms of budgets are usually are about how the budget process is used rather than a direct criticism of the budgeting process itself. The budget process does not require the budget to be used in performance evaluation. If the budget controls the wrong things, then this could indicate a problem in how the budget was created not necessarily in the budget process itself. It's usually a criticism of inadequate cost allocation.

Tuesday, April 19, 2011

How's your cleaning agency doing? If you're not happy with your existing client database and want to book more loyal customers, then you will need to put more thought into client acquisition and client retention techniques. Here are two strategies to consider.

Strategy 1 - Advertise!

When you're starting a business, the most important thing is to get the word out and let it spread. But after a while, you will learn that word of mouth can only get you so far. Once you've introduced your business to the market, you need to exert an effort to keep pushing the company forward, and this is when you need aggressive advertising.

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Take time to sit down and come up with an advertising plan. The most important thing you have to decide when it comes to your advertising is how much you are willing to shell out for advertising. A small investment of $100 can already go a long way if you are only planning to reach out to the residents in your city. For $100, you can prepare a lot of flyers, business cards, and a simple website. If you have the know-how, you can design your own advertising materials so you don't have to pay someone else to do it for you. All these can help you enhance your business' popularity.

But if you're facing stiff competition, the best way to expand your cleaning agencies' client database is to offer unique promotions targeted to both your new and old customers. If you get new customers but lose the old ones, your client database won't increase. So, come up with promotions for both market segments. For example, you can give discounts to first time customers and come up with a rewards program for recurring customers.

Strategy 2 - Give your best!

The best advertisement for your business, however, is your own performance. You will not expand your cleaning agency's client database if you do not deliver high quality service that satisfies your current customers. Keep the 80/20 rule in mind: you get 80% of your business from loyal, repeat customers and 20% from new customers. And if your loyal customers are happy with your service, the easier it will be to convince new clients to sign on with you.

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Also, don't think that just doing a great job cleaning is enough. You have to create a professional, trustworthy image. Ideally, you should wear uniforms when you go to your clients' homes, regardless of whether it's your first visit or your fiftieth. Use effective cleaning materials and well-maintained tools. Use a tool organizer for a clean and organized look. Most of all, always talk to your customers, both existing and prospective, in a professional yet friendly manner.

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