Tuesday, April 19, 2011

How's your cleaning agency doing? If you're not happy with your existing client database and want to book more loyal customers, then you will need to put more thought into client acquisition and client retention techniques. Here are two strategies to consider.

Strategy 1 - Advertise!

When you're starting a business, the most important thing is to get the word out and let it spread. But after a while, you will learn that word of mouth can only get you so far. Once you've introduced your business to the market, you need to exert an effort to keep pushing the company forward, and this is when you need aggressive advertising.

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Take time to sit down and come up with an advertising plan. The most important thing you have to decide when it comes to your advertising is how much you are willing to shell out for advertising. A small investment of $100 can already go a long way if you are only planning to reach out to the residents in your city. For $100, you can prepare a lot of flyers, business cards, and a simple website. If you have the know-how, you can design your own advertising materials so you don't have to pay someone else to do it for you. All these can help you enhance your business' popularity.

But if you're facing stiff competition, the best way to expand your cleaning agencies' client database is to offer unique promotions targeted to both your new and old customers. If you get new customers but lose the old ones, your client database won't increase. So, come up with promotions for both market segments. For example, you can give discounts to first time customers and come up with a rewards program for recurring customers.

Strategy 2 - Give your best!

The best advertisement for your business, however, is your own performance. You will not expand your cleaning agency's client database if you do not deliver high quality service that satisfies your current customers. Keep the 80/20 rule in mind: you get 80% of your business from loyal, repeat customers and 20% from new customers. And if your loyal customers are happy with your service, the easier it will be to convince new clients to sign on with you.

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Also, don't think that just doing a great job cleaning is enough. You have to create a professional, trustworthy image. Ideally, you should wear uniforms when you go to your clients' homes, regardless of whether it's your first visit or your fiftieth. Use effective cleaning materials and well-maintained tools. Use a tool organizer for a clean and organized look. Most of all, always talk to your customers, both existing and prospective, in a professional yet friendly manner.

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